PRODUCT CATALOGS

Lead Catalog Designer, I managed timelines and projects as well as oversaw the complete catalog production. Designed all catalogs to be consistent with the established Auto Anything brand. Also sourced content from other departments, which included copy-writing, merchandising, and customer service.

ROLE

Lead Catalog Designer

 

CLIENT:

Autozone / Autoanything

FLEXIBLE GRIDS

I defined a six column grid for flexibility, along with a secondary baseline grid, which divided the primary into quarters.

INCORPORATED GREP

To streamline production, I created a GREP formula to recognize certain text patterns to apply their unique style automatically.

Conclusion

  • The client received an influx of positive feedback from customers who appreciated the improved catalog. Many noted that the new design made their purchasing decisions easier and more informed, contributing to enhanced customer loyalty and word-of-mouth referrals.

  • After the initial redesign I was personally able to streamline the production of the catalog from 3 months down to 3 weeks

thank you.